60 Second Sales Pitch

Imagine you’re at a professional gathering, such as a conference or business event. You and everybody else there know it is important to network, but you don’t know what to say.

It stands out, so you stand out. This elevator pitch or in your case, sales pitch or short speech, is part of your personal brand, summing up your background and experience toward your career.

The importance of your sales pitch is based on having only a few seconds with someone you are networking with, standing in an elevator with, or passing by in the hall. That first sentence or two needs to hook whomever you speak to. If you need to catch a potential employer’s ear in one sentence what do you say? What distinguishes you as an employee? How can you relate to them in their work? How are you valuable?

It is difficult to par yourself down to one sentence, so start with the big picture. Sit down and just write down your personality traits, skills, effectiveness, experience, using the language of your field that speaks of you. What do people in general find exceptional about you in your work? It might be something your coworkers, fellow volunteers, church work groups, neighbors, or friends said. Pay attention to patterns in positive comments by supervisors.

Next work on paring down that list. Find those keywords about yourself that represent your skills and abilities.

Your sales pitch needs to be both concise and conversational. You need to effortlessly plug it into an interview or in passing. Say it out loud to see if any of the words trip you up. Does it sound stunted, blunt, vague, or just generally blah? Go back to your list and refine your action verbs.

Next practice, practice, practice. Say it to yourself in the mirror. Say it to family or friends who may have generative feedback. Practice in your networking. Mostly just practice it so it rolls off the tongue just as easily as pulling out your business card.


Published by Cynda Alexander

I am a highly successful professional and technical writer that has produced artifacts for many different industries. As a technical writer, I have produced a variety of artifacts in many different industries. The user guide I created for a scoreboard company is in gymnasiums all over the world! I've been published by higher education publications for my work and achievements in helping non-traditional students finish their education. I also have a greeting card line that will never make me rich but makes me happy to think that my words touched or tickled someone enough that they paid for them. And my name will be forever immortalized on the back of a greeting card in someone’s dresser drawer, forever! For the last ten years, I worked as a career and education coach in higher education, adult education and correctional facilities. As a professional resume writer that is very knowledgeable about incorporating powerful keywords relevant to your industry. I will review and align your work history, areas of expertise and achievements to highlight your strengths and experience. I have written resumes for a multitude of fields - from A to Z (including military to civilian) - and levels of positions - entry-level to executive resumes and CVs. My personal philosophy is to always Pay It Forward. I never deny someone a professional resume based on the ability to pay. In my spare time, I am usually in my kayak on one of the beautiful lakes we have here with my daughters and dogs. Best Regards, Cynda Alexander

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